This large Hospitality company are seeking a Brand Marketing Manager to work across their group of Hotels based in Scotland.
Ensuring all marketing campaigns compliment the individual hotel brand guidelines.
As Brand Marketing Manager -
You’ll oversee the brand guidelines, m and support the hotel teams when they need help in interpreting them.
You’ll oversee and manage the PR calendar with our PR partners Making sure key brand stories are distributed to raise awareness of the company brand and of the individual hotels. You’ll promote these success stories online and through social media too.
Maintaining strong social media presence will also be a pivotal part of your role. Supporting the social response team on forward planning, initiatives, scheduling, tone of voice and asset selection will all fall under your remit.
You’ll bring the brand to life across the websites and through digital marketing. Your day-to-day role will not necessarily include website updates but you’ll mentor and support the rest of the marketing team to make sure the messaging, tone of voice, images selected and customer journey is all on brand.
There will be times when you have to write blog content, so you’ll have a little flair for writing and enjoy doing it. You’ll enjoy briefing third parties that will help with blog content.
Previous or currently hold brand and development management experience.
Experience in Blog writing
Experience in social media
Knowledge of Excel
Must have previous marketing experience in brand and development management, briefing, digital marketing practices, managing agencies and content creation.
You must enjoy juggling multiple projects at once
Experience in working within a Hotel/Leisure or Tourism Industry would be ideal but not essential